Microsoft Power Pages - CRM in Disguise
Leveraging Microsoft Power Pages in construction and real estate marketing can deliver a unique operational advantage by integrating your customer relationship management (CRM), content management system (CMS), and marketing strategies into one seamless platform. Microsoft Power Pages has always been our long term "platform" for internal use. We leverage this wholistic strategy where everything comes from one single database (MS Dataverse, yes the same we have integrated with Palantir), and from one common application user experience, which is Dynamics 365. The same application user experience that MS Dynamics for Sales and Dynamics for Customer Insights (Marketing) uses. All of which is easily customizable using Power Apps.
What happens when the CRM app and the marketing website “are as one”?
Really, one common application on one common platform (MSCRM + Portal/CMS). These are not two separate applications or effectively two separate databases. The portal is an extension of the core MSCRM functionality. Both are Microsoft and Microsoft supported. The change of content is just as easy as changing the address on a contact record. And what if content was orchestrated by workflows, just like every other business process on this unique “business automation” platform.
Microsoft Power Pages has been around a long time. It first originated with Adxstudio, which was purchased outright by Microsoft in 2015 and became the Microsoft Portal Addon for Dynamics 365. That product was later enhanced and rebranded Microsoft Power Pages.
Yes, this is a Microsoft CRM Portal (below), or “CRM in disguise”
Why Microsoft Power Pages?
Here’s how it works and the transformative benefits it offers:
Step 1: Unifying the Platform with Microsoft Dataverse and Dynamics 365
The key to Power Pages’ advantage lies in its deep integration with Microsoft Dataverse and Dynamics 365. Unlike temporary solutions like HubSpot, Power Pages are built on a foundation that aligns all business operations under a single data ecosystem. Microsoft Dynamics 365 for Sales and Customer Insights (Marketing) already operates within this ecosystem, and Power Pages extends this capability to create dynamic, data-driven websites that are fully integrated with your CRM. When your CRM, marketing website, and content management system are united on a single platform, there are no data silos.
The information flows smoothly between marketing, sales, and customer service, providing a complete view of your customer’s journey. Every touchpoint, from lead generation to post-sale engagement, is managed seamlessly within a single interface. Power Pages and Dynamics 365 work as one, not two separate applications or databases, eliminating duplication and ensuring data integrity.
Step 2: Dynamic Content Management and Workflow Automation
One of the standout benefits of Power Pages is its ability to dynamically update website content based on the data in your CRM. Changes to customer records, project updates, or marketing campaigns are reflected instantly on your marketing portal. Imagine adjusting your website content as easily as you change a contact record—this is the flexibility that Power Pages provides. Moreover, content can be orchestrated using workflows, just like every other business process within Dynamics 365.
Whether you’re updating project status, launching a new marketing campaign, or customizing communication for specific customer segments, everything can be automated and managed from one central platform. This level of automation means faster updates, greater consistency, and a streamlined user experience for your customers.
Step 3: Enhanced Customization and Scalability with Power Apps
Power Pages, powered by Microsoft’s low-code platform, Power Apps, allows for extensive customization without requiring deep technical expertise. Whether you need to create complex forms, interactive portals, or tailored user experiences, everything can be customized within a familiar environment. The same application user experience is consistent across Dynamics 365 Sales, Marketing, and now your web portals, reducing training time and enhancing user adoption.
The Unique Operational Advantage: Integration, Simplicity, and Scalability
1. Integrated Data Ecosystem: With everything powered by Microsoft Dataverse, your CRM, marketing, and website content are all driven by the same source of truth. This unified database ensures that your business decisions are always based on accurate, up-to-date information.
2. Streamlined User Experience: Your internal teams and customers interact with a consistent interface across all touchpoints. From the marketing website to CRM workflows, everything is connected, leading to a better user experience and greater operational efficiency.
3. Dynamic Content and Automation: The ability to update web content directly from CRM workflows, combined with automated processes, means you can respond to market changes, customer needs, and business goals in real time. This agility gives you a competitive edge, especially in fast-paced construction and real estate markets.
4. Scalability and Customization: As your business grows, Power Pages and Power Apps allow you to scale without limitations. New features, additional workflows, and expanded capabilities can be implemented with minimal disruption, ensuring that your digital infrastructure grows alongside your business needs.
Conclusion: Transforming Business Operations in Construction and Real Estate Marketing
By moving beyond temporary solutions and embracing Microsoft Power Pages, your business can achieve a level of integration and automation that drives superior operational performance. When your CRM and marketing website become one cohesive platform, powered by Microsoft technology, you’re not just managing content—you’re orchestrating a business strategy that scales with your vision. The sooner your organization leverages this holistic strategy, the sooner you can maximize efficiency, improve customer experiences, and unlock new growth opportunities. By consolidating everything into a single platform supported by Microsoft and easily customizable with Power Apps, you’re future-proofing your business and positioning yourself as a leader in the industry.
A complete “Content Management System” used to manage Portal websites.
Note that everything is abstracted into database records. That means website content and functionality can easily be made dynamically updated and driven via workflows.
Web pages are created here in much the same fashion as WordPress, only better.
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